THE STORY BEHIND MARYPUP
Our industrial life means that we produce more and more "ephemeral". We are throwing away important amounts of raw materials that we could easily reuse and revive in the circular economy.
So I decided to start my adventure by recovering the fabric of the umbrellas and creating a utilitarian garment, the rain cape.
The umbrella is just one of thousands of objects with "technical obsolescence" that we consume on a regular basis. This is indeed a very accessible product due to its low price but remains very toxic for our environment when incinerated.
My decision to participate in the circular economy is thus perfectly in line with my passion that I have always had: the creation of clothing using/recovering unusual materials. Recycling, upcycling and recovery are in tune with the times, but it is urgent that we contribute!
My goal is to encourage people discover and become aware of what upcycling represents. This project aims to involve my clients in the process of my achievements.
But how does it work?
First of all, we are looking for products already used or that are second hand. This is where you can contribute and bring umbrellas to me to give them a new life! I then use most of the product by removing the fabric from the metal structure. I have to check the condition of the fabric of course, before washing it and grouping it by colour and size/length. When making a rain cape, a selection must be made to determine which ones will serve as capes or hoods.
This is where my magical fingers get to work to compose the best sets and patterns! I cut using patterns, I sort the threads and zippers, I cut the patterns and I prepare the finalization of my garment with its packaging and its label. All meticulous work!
OUR CARBON FOOTPRINT
Umbrellas are rarely of good quality and it is rare to be able to keep them in good condition over the long term. A simple umbrella costs 3-7 euros and is produced in Asia 90% of the time. 10,000 million of these end up in our trash. Worse yet, the incineration of metal whales is more expensive than the object itself and is highly toxic for the environment. It has been a few years since I have noticed broken umbrellas in our trash. After each rain accompanied by wind, you find them everywhere.
The umbrella is just one of the thousands of "ephemeral" objects that we overuse on a regular basis. Why? Because they are mass produced to be sold cheaply.
What if we just bought "second hand"? I decided to recover the fabric from the umbrellas to create a utilitarian garment. This garment is for everyone and will serve as the same "protection" as the umbrella itself.
Conclusion: let's stay circular!
YOUR QUALITY GUARANTEE
My work is 100% artisanal and it is an eco-circular project that intends to expand further!
Electrical utensils and computer objects are not the only ones affected by planned obsolescence. Indeed, the textile industry is dominated by fast fashion, which encourages people to consume more and to part with their clothes, even if they are not worn. So to fight against this phenomenon with harmful environmental and social consequences, my brand, for example, decided to develop lines of clothing or accessories made with discarded materials, to revalue them and relaunch them in the circuit. Of course, longevity has a cost, but in the end, the quality-price and quality-of-life ratio is much less harmful for the planet.